Born in Kashmir, Deens draws its origins from a land of breathtaking valleys, lush meadows, and serene lakes. Nestled in the Himalayas, this region has long been renowned for its beautiful landscapes. This is where it all began. Generations ago, our forefathers set out as merchants of hand-knotted carpets, crafted from fine wool and luminous silk.

Founded in 1935, the business grew from a luxury retailer serving British aristocrats and prominent families in India into a global exporter, reaching homes across Europe and the United States. This transformation was led by Badr Deen Banday, whose simple yet ambitious vision was to create exceptional carpets for the world. After the partition of India in 1947, he moved to Pakistan, where he founded the Carpet Manufacturers and Exporters Association and became its first president, helping shape the country’s carpet industry in its early years. Over time, alongside his three sons, the family name came to stand for craftsmanship, quality, and understated luxury.

Today, every rug we produce reflects that same dedication. From the first sketch to the final knot, our designs are brought to life by skilled artisans who have honed their craft over generations. We also collaborate with select high-end manufacturers who share our quest for excellence. We believe in fair wages, safe working conditions, and supporting the communities behind the craft, especially women artisans. Our rugs are produced without forced or child labor, with respect for animal welfare, and with care for the environment. By using natural fibers, recycled materials, and plant-based dyes, we aim to create pieces that are not only beautiful but responsibly made.