Born in Kashmir, Deens traces its origins to a land of breathtaking valleys, lush meadows, and serene lakes. Nestled deep within the Himalayas, this region has long been revered for its ethereal beauty. Against this majestic canvas, our forefathers began trading hand-knotted carpets woven from the finest wool and silk.

Established in 1935, the business evolved from a renowned purveyor to the British aristocracy and prominent families in India into a global exporter, gracing homes across Europe and the United States. This evolution was shaped by Badr Deen Banday, a visionary dedicated to creating exceptional carpets for the world stage. Following the partition of India in 1947, he relocated to Pakistan, where he founded the Carpet Manufacturers and Exporters Association and served as its inaugural president, pioneering and shaping the country’s emerging luxury carpet industry. Alongside his three sons, he built a legacy of integrity and prestige, establishing the Deens name as a mark of distinction worldwide.

Our pieces reflect an enduring commitment to excellence. From the initial design to the final knot, each creation is brought to life by skilled artisans and master weavers. We partner with select ateliers that share our uncompromising standards for quality. Equity, fair wages, ethical practices, creative expression, and the empowerment of artisans—particularly women—remain central to our ethos. Our carpets are made without forced or child labor and with respect for animal welfare and the environment. By embracing natural fibers, recycled materials, and plant-based dyes, we preserve centuries-old weaving traditions while supporting a more sustainable future.